Men, We've been fed lies

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It's time to rewrite the rules

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Making rules is easy.

The hard part is following them.

This

Not This

RULE No. 11: Being well-groomed is essential. She'll notice.

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Not This

RULE No. 7: Dress for the occasion. Gym shorts are for the gym.

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Not This

RULE No. 50: Your jeans should not be tighter than your girlfriend's

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The Innovative Fit

Designed from more than 5,000 unique body scans, the Modern Series is the latest innovation in denim. You won’t recognize the scientific research and advanced contour waistband — but you’ll experience their result: a tailor-made fit that feels… well, perfect.

Quality Craftsmanship

The Lee designers drew inspiration for the Modern Series from the Lee archives — from the orange thread in the intricate hems and seams to the clean patches and rivets, you’ll find subtle touches of Lee heritage and craftsmanship in every stitch.

Premium Construction

The Modern Series’ premium fabric features innovative active comfort technology that moves with you, wherever your day (or night) takes you. Only the best finishes in premium-grade materials were meticulously selected to give you effortless style that stands the test of time.

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New man. New rules. New jeans.

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